Project

Feel your
writing

Customer

Role

  • UX Design

  • Marketing

  • Webdesign

Created at

Project

'Feel your writing' is the name of a marketing operation imagined for the brand 'Mont-Blanc'. This operations highlights the importance of handwriting in order to promote the range of Mont-Blanc pens.

Context

This project has been realized at HETIC and has been supervised by Irène Garcia Turcan and Jean-Michel Falligan (design director at Publicis) in order to offer to the HETIC students the occasion to have a marketing reflection in the luxury domain.

Marketing

Moodboard

In charge of the brand moodboard, I have had to analyse the past and the branding of Mont-Blanc (DNA) in order to transcribe a concept specific to this brand in some pictures.

See in fullscreen

Customer Touchpoints

In order to have a maximum visibility, we have realized some strategic studies about our operation, including a customer touchpoints journey. Some of these works are include in our final document.

UX Design

Homepage

The concept of our marketing operation involved the creation a website that we wanted to be innovative, simple and original. The homepage gives a direct access to the contents and encourages the user to click and discover the immersives movies.

Video player

As the movies were the main content of the operation, we wanted to display them to be in harmony with the artistic direction and the specific navigation. The selection frame becomes a progression timeline of these immersives fullscreen movies.